Despite the post-lockdown luxury boom finally losing momentum, Hermès remains full steam ahead. This week, the Parisian fashion house announced growth of 15.6 per cent last quarter, thanks to an unprecedented craze for its elusive (and eye-wateringly pricey) Birkin and Kelly bags.
Considering other fashion conglomerates like Kering have seen sales down by nine per cent — including a 12 per cent fall for Saint Laurent and a seven per cent fall for Bottega Veneta — it could seem shocking that so many consumers are scrambling to spend up to £30,000 on a bag.
