Bollywood stars and celebrities from the world of music, sports and fashion have joined a social media campaign by the People for the Ethical Treatment of Animals (PETA) India for the release of Joymala, a female elephant from Assam abused in a Tamil Nadu temple.
The campaign aims at sending Joymala – renamed Jeymalyatha in Tamil Nadu – to a rescue centre for immediate specialised care and an unchained life in the company of other elephants.
The celebrities who have lent their support to the #FreeElephantJeymalyatha campaign on Twitter include Madhuri Dixit, Raveena Tandon, Arjun Rampal, Aftab Shivdasani, Rahul Dev, Genelia Deshmukh, Sunny Leone, Papon, Kunal Kapur, Pooja Bhatt, Atul Kasbekar, Adah Sharma and Kavita Kaushik.