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France 24
France 24
World
Leela JACINTO

Bollywood makes a song and dance for Modi ahead of Indian elections

Bollywood actress Yami Gautam Dhar with her husband and producer-screenwriter Aditya Dhar at the trailer launch of their film "Article 370" in Mumbai on February 8, 2024. © Sujit Jaiswal, AFP

The Indian Hindi film industry, better known as Bollywood, has been cranking out films celebrating Prime Minister Narendra Modi and his controversial Hindu nationalist policies ahead of the 2024 general elections. The plots mirror the Modi administration’s divisive politics, with virtuous Hindu heroes confronting villainous Muslims. Quantity may triumph over quality, but after a decade of crackdowns, a once pluralist industry is sticking to a nationalist script.

Barely two months before polls opened in the 2024 Indian general elections, Prime Minister Narendra Modi was on a visit to the northern region of Jammu when he launched into a resounding shout-out for an upcoming Bollywood movie.

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