Your average handover of a brand involves sending over separate files for the logo, icons and animations, but a new identity system, Emblème, is here to change that. Emblème is a whole brand system that can be handed over as a single file, making it accessible across print, digital and motion.
"It can be used for everything from editorial layouts to signage, UX design, and kinetic brand applications. Motion designers can animate identity elements straight from the font, developers can activate them via CSS and JavaScript, and print designers can work with them just like traditional typography – all from the same file," explains Andrew Bellamy, founder of Otherwhere Collective, who created the new system.
