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The Guardian - UK
The Guardian - UK
Lifestyle
Ellie Violet Bramley

Boho is back: Chloé show marks revival of hippy-adjacent style

A model wearing tan-coloured boho-inspired clothes poses on the catwalk as the audience looks on
A model on the catwalk during the Chloé autumn/winter show at Paris fashion week last month. Photograph: Teresa Suárez/EPA

The jangle of a coin belt is the current mood music in fashion, because “boho chic”, the hippy-adjacent style made mainstream by Sienna Miller in the 00s, is back. While it has been clinking along in the background for a while, it was the recent Paris fashion week debut of Chloé’s creative director, Chemena Kamali, that signalled its official renaissance, via floaty blouses, high-waisted denim and Miller in the front row.

But it goes beyond the catwalk. Since the Chloé show, searches on John Lewis for “boho dresses’” have increased by 278%, while the search term “boho tops” has increased by 150%. For summer, Marks & Spencer is going big on the style, announcing this week an offering with lots of broderie anglaise, beading and crochet, as well as relaxed, wider-legged denim that chimes with the insouciant spirit. As boho is a vintage-inspired style, Depop has already started to feel its effects, with searches for crochet, fringing and maxi-lengths up.

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