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Marie Claire
Marie Claire
Lifestyle
Gabrielle Ulubay

Boho Fashion: Why This Free-Spirited Trend Keeps Coming Back

collage of bohemian fashion and style icons

Spring and summer fashion has always been rife with floral patterns, wide-brim straw hats, loose silhouettes, and long, tiered maxi dresses and skirts. These styles are brought forth by the nature of the season: When it's hot outside, you'll opt for shade from the sun and for light, airy fabrics, while the sight of blossoming flowers inspires one to don prints that mirror the landscape. However, every few years, these styles take up even more space than usual on runways, magazine pages, social media posts, and fashion mood boards, leading experts to signal the return of the boho trend.

This year, the trend was kickstarted by Daisy Jones and the Six, the limited series based on Taylor Jenkins Reid's bestselling novel about a fictional band from the 1970s. While the show's plot and music, of course, took center stage, its fashion also become a point of universal obsession, fueled by lead actress Riley Keogh's highly publicized partnership with famously boho brand Free People.

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