NEW YORK — With just under two months left in the regular season, Commissioner Rob Manfred, and his cohorts, should pump their hype accelerator to the floor, making every Aaron Judge at-bat appointment television for a national audience.
If MLB and its commish cannot make that happen, the suits will be guilty of turning a red-hot opportunity into an ice sculpture.
As Judge challenges Roger Maris’ historic single-season Yankees record of 61 dingers, the last “clean” HR seasonal milestone, the opportunity is there for Judge to become MLB’s high-profile ambassador to more casual eyeballs, along with new, younger, fans in search of long-ball thrills.