NEW YORK — The Brooklyn Nets have gone from being the NBA’s signature attraction on Christmas Day to a team known for endless speculation, controversy and dysfunction.
The latest plot twists are courtesy of Kevin Durant who wants to be traded unless owner Joe Tsai tells GM Sean Marks and coach Steve Nash to hit the bricks. While this story has provided sizzle to the NBA offseason, it’s bad for business.
No one likes uncertainty. And that’s what Durant, one of the NBA’s marquee attractions, has served up. Now, even Durant, or Tsai, cannot provide guidance to the league’s national TV partners (Turner Sports, ESPN) on when, or how many times, they should schedule the Nets next season.
