Before 'Bob Marley: One Love' hit theaters on Valentine's Day, the musical biopic about the Reggae legend was expected to sing its way to No. 1 on the charts. Box office projections indicated the Paramount movie would start slow, but it surpassed expectations by earning $52 million during the extended holiday stretch, raising its domestic total to $71 million after three weeks. The film is nearing the $150 million mark globally.
Despite mixed critical reviews, audiences embraced 'One Love,' giving it an 'A' CinemaScore. The movie's success was attributed to word of mouth and its authentic portrayal of Bob Marley's life and music.
The film's unexpected triumph highlighted the universal appeal of Bob Marley and the enduring popularity of musical biopics. The decision to release the movie on Valentine's Day proved prophetic, shaping the narrative and resonating with audiences worldwide.
The six-year journey to make the movie was described as a rewarding experience, with the audience embracing Marley's message of unity and love. The authenticity of the film, including the use of Jamaican Patois without subtitles, was praised for inviting viewers into Bob's world.
Looking ahead, the success of 'One Love' opens doors for more diverse storytelling in Hollywood. The studio's commitment to telling Marley's story without a traditional movie star sets a precedent for future projects honoring cultural icons.
