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Fortune
Fortune
Paige McGlauflin

Bob Iger has become enemy No. 1 as other media bosses dodge Hollywood’s wrath. PR experts say it’s a cautionary tale in CEO communication

(Credit: Kevin Dietsch—Getty Images)

Disney CEO Bob Iger’s recent remarks about striking Hollywood workers did not go over well.

In an interview with CNBC’s Squawk Box earlier this month at the Sun Valley Conference in Idaho—dubbed “summer camp for billionaires”—Iger said that the simultaneous actors’ and writers’ strikes added to widespread existing entertainment industry disruption. Both unions are pushing for a slew of reforms, including increased base and residual pay, as well as stronger regulations on the use of artificial intelligence in contract negotiations.

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