Walt Disney Co. Chief Executive Bob Iger acknowledges his company goofed on some of its pricing strategies.
Speaking at the Morgan Stanley Technology, Media and Telecom Conference on Thursday, Iger admitted that Disney's pursuit of higher profits at its sprawling theme parks — and its initial bargain-basement subscription fee for streaming service Disney+ — had negative consequences for the Burbank entertainment giant.
In particular, price increases at Disney's parks backfired because they made a day at Disneyland and Walt Disney World in Florida a less happy experience for visitors, including some of its most cherished fans.
