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The Independent UK
The Independent UK
Rachel Steinberg

Boat Race gets reality star revamp to attract new audiences

Boat Race Channel 4 the Boat Race Ade Adepitan Cambridge Jamie Laing Oxford
Oxford and Cambridge will compete in the Boat Race this weekend - (Jonathan Brady/PA Wire)

The historic Boat Race is set to embrace a new era of relatability as it moves to Channel 4, with organisers hoping reality television stars and deeper insights into athletes' lives will draw in fresh audiences.

The five-year broadcast deal, announced in October, initially raised concerns among some who viewed the departure from long-standing hosts the BBC as a worrying sign for the 197-year-old British tradition.

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