BMW announces a partnership with Naomi Campbell for the XM, its newest standalone M model. Campbell – a model, actress, cultural innovator, and one of the most influential figures in the fashion industry over the past four decades – will co-create the worldwide communication for the market launch of the BMW XM under the motto "Dare to be You." The focus will be on a new dimension of self-confident presence, expressive lifestyle, and assured individuality.
According to BMW, Campbell's strong sense of aesthetics and design will play a crucial role in the company's upcoming projects. Specifically, a one-off version of the BMW XM designed by Campbel herself will be presented within 2023.
