In 2010, my friend and former colleague, Iain Glynn, qualified for and competed in the BMW Motorrad International GS Trophy as a member of Team USA. That same year, I was hired as the Marketing Manager for Touratech-USA and knew little to nothing of this skills-based, off-road riding competition, aside from the fact that one of my new co-workers had just returned from South Africa, where he and Team USA managed a fifth-place finish.
The 2010 iteration of the GS Trophy had spanned some 2,000 kilometers across South Africa, Swaziland, and Mozambique, with riders tackling extreme endurance challenges on BMW R 1200 GS motorcycles. And while I didn’t know much about the GS Trophy, or riding adventure motorcycles for that matter, I was intrigued by the Camel Trophy-like competition.
