If you aren't a fan of red trim on the new BMW XM, perhaps something a bit brighter would tickle your fancy? For folks at Coachella 2023 in California, BMW will make sure nobody misses its new high-performance SUV thanks to a chrome wrap front to back.
It's not simply there for show, either. This is BMW's fifth appearance at the annual arts and music festival, and as such, artists will spend some time with the shiny XM. The automaker says Grammy award-winning singer Nija Charles will be one of several notable artists recording their first encounter with the sizable SUV. It's not immediately clear what these encounters will lead to, but ambiguity is part of the creative process.
