BMW USA is set to feature its all-new fully electric iX SUV during the upcoming Super Bowl. And, as expected, the commercial aims to be unique and entertaining.
Whether or not you're a fan of American football, you may be planning to tune into the big game on Sunday, February 13, at 6:30 PM, when the Cincinnati Bengals face off against the Los Angeles Rams in Super Bowl LVI. Perhaps you've picked a favorite or placed a bet, or maybe you're just excited to watch some of the best TV commercials of the year.
Last year, we started to see an influx of EV commercials during the Super Bowl, which came as a bit of a surprise since, prior to that, commercials about electric cars were few and far between.
