In every way possible, from design to performance to financial stability, the original Neue Klasse ("New Class") cars of the 1960s and '70s defined what we understand BMW to be today. That BMW's next generation of electric vehicles bears the same name underscores how important they are to the German automaker's future as well. And in time, the hope is that these EVs will reach the same level of profitability as BMW's internal combustion engine cars—which, by the way, are not getting cheaper to build.
