Over the last few years it seems like every car brand under the sun has revealed a new logo. And they've mostly followed the same formula – flattening the existing design into a more digital friendly format whilst preserving the heritage of the original. Back in 2020, the trend was arguably kicked off by BMW, whose simplified redesign we called one of the best of the 2020s.
But it seems BMW hasn't finished tweaking. The brand launched its new iX3 electric car at the Munich Motor Show last week. but people are only just noticing that as well as a bold new design language for the car itself, the model also introduced a tweaked emblem, further refining one of the best car logos ever.
