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Fortune
Fortune
James Morris

BMW puts faith for the future in its Neue Klasse as profits fall

(Credit: RICCARDO MILANI/Hans Lucas/AFP via Getty Images)

In an automotive market that is rethinking the speed of electrification, BMW has renewed its backing of its EV strategy during the release of its full 2024 group report. However, with a significant drop in revenue compared to 2023—the last year has clearly been a tough one.

The BMW Group’s 2024 profits before tax were €10.971 billion, a fall of 35.8% over 2023. This was driven by a fall in automotive revenues of 5.6% to €124.917 billion. Eliminations (transactions between subsidiaries) also rose 49.9% to €24.333 billion.

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