BMW unveiled an exhibit called "The Electric AI Canvas" at Art Basel this week. An extension of the "The Ultimate AI Masterpiece," it marks the first time the virtual work is transformed into a physical art experience. Featuring the BMW i5 as a dynamic canvas for generative art, the exhibition includes works by contemporary artists and takes place through June 18, 2023.
In collaboration with Nathan Shipley from Goodby, Silverstein & Partners, and Gary Yeh from ArtDrunk, BMW developed custom AI-generated animations using models trained on a curated dataset of contemporary artists' works. These AI models were built upon a foundational model trained with over 50,000 images spanning 900 years of art history. The AI generates new abstract animations based on classical and contemporary art styles, which are then projected onto the BMW i5.
