Since we’re already in the back half of July 2023, do you know what you’re doing toward the end of September? If you’re planning a trip to Berlin around that time, and you’re a BMW fan, then you’ll probably want to mark your calendars for September 28, 2023. That’s the date when BMW Motorrad will officially open its brand-new BMW Motorrad Welt (that’s BMW Motorcycle World) experience, right on the BMW Group campus in Berlin-Spandau.
While the BMW Motorrad Museum showcases the Motorrad’s impressive 100-year history, the new BMW Motorrad Welt will focus on creating an integrated “brand experience.” What does that mean, exactly? From interactive presentations, to food, to an events space that is bookable both within and outside of the company, the Motorrad Welt is intended to draw visitors further into what makes BMW Motorrad tick.
