Out of all the bikes in BMW Motorrad’s current lineup, it could be argued that the R 18 is one of the most captivating. Indeed, this bike is one of many firsts for the Bavarian manufacturer, as it's a stab directly at the cruiser market that’s been thriving in the US for decades, not to mention the biggest production boxer engine in BMW’s lineup.
That being said, customization and personalization has always been at the core of this culture. This is why we’re seeing more and more custom builds that utilize the R 18 as a platform. Recognizing the custom potential of this heavyweight cruiser, BMW is holding the BMW Motorrad Customizing Championship, a contest intended to give due recognition to outstanding creativity and artistic craft surrounding the BMW R 18.
