EICMA has always been the gold standard of motorcycle trade shows. Manufacturers of bikes, gear, accessories and equipment flock to Italy every year to showcase their latest innovations. And in recent years, EICMA has been nothing short of stellar.
Anyone who’s anyone in the world of two wheels makes sure to put on a show at EICMA. But back in 2021, BMW Motorrad made an announcement that it would stop participating in any and all motorcycle trade shows until further notice. Back then, the entire world was still grappling with the Covid-19 pandemic—something that now seems like a distant memory.
