You could definitely say that when it comes to motorcycles, design is everything. It encompasses so much more than styling, but also how the machine interacts with us, and likewise, how we interact with the machine. Yes, there’s an established “formula” for the various types of motorcycles, but those that really standout do a good job of blending practical function with head-turning style.
Undoubtedly, the design teams of motorcycle manufacturers are some of the busiest departments. That being said, BMW Motorrad has just appointed a new head of design in the form of Alexander Buckan. Taking the helm from Edgar Heinrich, who is now retiring following 35 years of service to the company, Alexander Buckan was responsible for some of the most successful motorcycles in BMW’s current lineup. He has been involved with BMW Motorrad’s design team all the way back since 2003, where he started out as a transportation designer.
