The practice of western motorcycle manufacturers teaming up with Indian brands to expand their reach is nothing new. We're seeing it quite a lot these days, especially with the recent launch of bikes like the Harley-Davidson X440 in partnership with Hero MotoCorp, and the Triumph Speed and Scrambler 400 in partnership with Bajaj.
BMW is a brand that's been doing this for quite some time – 10 years to be exact. Those of you familiar with this partnership would know that the G 310 series is the fruit of this joint venture, and it's been quite a success for both brands thus far. In fact, we previously reported that the BMW G 310 range – consisting of three modes, the G 310 R, G 310 GS, and G 310 RR – made up 90 percent of BMW Motorrad India's motorcycle sales in the first half of 2023. In total, the German brand sold more than 4,000 G 310 motorcycles in the first half of 2023 alone.
