
BMW has always, unapologetically, showcased the brand's boxer engines. The company just drops these engines into the frames longitudinally, the massive cylinders sticking out of the sides, says, "Done," and slaps a For Sale sticker on the side of it. And to its credit, the tactic has continually worked for a variety of its Boxer-powered motorcycles
I'd go so far as to say it's BMW Motorrad's defining look at this point.