[UPDATE] In an e-mail to Motor1, BMW spokesperson Matthias Bode talked about the badge's odd placement: "The M badge is mounted on the lower air intake because, from a customer perspective, we wanted to standardize the position worldwide. (In China was the M badge since the market introduction on that position)." Indeed, the M240i sold in China has had the logo mounted on the lower air intake, so BMW is aligning the global model to the Chinese design.
