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Motor1
Motor1
Business
Angel Sergeev

BMW Explains Why Z4 M Isn't Happening

The BMW Z4 was refreshed in September last year with visual upgrades and more standard equipment. Even after the facelift, there are no signs of BMW launching a fully-fledged M version, though – and knowing how uncertain the future of the Z4 is in general, we doubt the Bavarian company will change its mind anytime soon. But why is the company against a Z4 M performance roadster? The answer is very simple and you might actually know it already.

See, why the Z4 is a very nice sports car, it is a very niche machine. In the era of crossovers and SUVs, very few people are actually looking to buy a new roadster. Don’t be tricked by comments on social media and forums – yes, many people want to see a Z4 M on sale, but they are never actually going to buy one.

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