Bluey embodies the talent, heart and character of Australia’s creative industries. But unfortunately, until now, the beloved franchise’s video games had a track record spottier than her friend Chloe the dalmatian.
Some parents treated Budge Studios’ 2023 mobile game Bluey: Let’s Play! with caution, with its $9.99 monthly subscription and persistent adverts for Budge’s other licensed games. Later that same year, Artax Games’ Bluey: The Videogame was widely criticised on release for its barely two-hour run time, technical problems and $60 price tag. In his review, Australian game critic Luke Plunkett called it “a slapdash cash grab that does the bare minimum”.
