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The Conversation
The Conversation
Daniel Jaffee, Professor of Sociology, Portland State University

BlueTriton’s exit from Ontario shows the effectiveness of bottled water opposition movements

BlueTriton — North America’s biggest bottled water firm — recently announced it will close Canada’s largest water bottling plant and its entire operations in Ontario.

While the company gave no reasons for the move, its retreat is a strong indication of the changing fortunes of the bottled water industry, both domestically and globally. It also illustrates the growing effectiveness of social movements that have challenged bottled water, weakening the industry’s sales.

As an environmental sociologist, my research explores social conflicts over water commodification. My current work focuses on bottled water and asks what its rapid growth means for the human right to water.

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