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Fortune
Fortune
Chris Morris

Bluesky made more money selling T-shirts mocking Mark Zuckerberg in one day than it has in two years of selling custom domains

Mark Zuckerberg Bluesky Jay Graber
(Credit: Samantha Burkardt/SXSW Conference & Festivals via Getty Images)
  • A shirt worn by Bluesky’s CEO at SXSW has become a hot seller. Sales of a shirt worn by Jay Graber, which tweaked one worn by Mark Zuckerberg recently, have topped the amount earned by domain sales. The company sold out of the first batch and will continue to sell the shirts through March 25.

When Bluesky CEO Jay Graber walked on stage at SXSW wearing a dark T-shirt that subtly took a stab at Mark Zuckerberg, she likely didn’t realize she had stumbled onto her company’s next big moneymaker.

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