Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Independent UK
The Independent UK
National
Barbara Ortutay

Bluesky, championed by Jack Dorsey, was supposed to be Twitter 2.0. Can it succeed?

Copyright 2023 The Associated Press. All rights reserved

Bluesky, the internet's hottest members-only spot at the moment, feels a bit like an exclusive club, populated by some Very Online folks, popular Twitter characters, and fed up ex-users of the Elon Musk-owned platform.

Musk is not on it — and this might be part of the appeal for those longing for the way things were before the Tesla billionaire bought Twitter and upended nearly everything about the social network, from rules against harassment to content moderation to its system for verifying prominent users' identities. It also helps that Bluesky grew out of Twitter — a pet project of former CEO Jack Dorsey, who still sits on its board of directors.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.