Bluesky CEO Jay Graber is taking a stand against social media sites owned by billionaires as, for Graber, user control must be the priority.
Earlier this year, the "Free Our Feeds" initiative said that Bluesky would be the first to benefit from the campaign. It aims to protect the interests of users if Bluesky falls under the power of billionaires.
At SXSW 2025, Graber took a swipe at Meta's Mark Zuckerberg, reaffirming Bluesky's dedication to decentralization and user power.