A man who “binge gambled” $40,000 in an 11-hour session was awarded VIP status by the bookmaker BlueBet and assigned a dedicated personal manager who encouraged him to keep betting and took a cut of his losses.
A regulator has found it wasn’t until the man had gambled $700,000 four months later and displayed multiple “clear red flag behaviours” that BlueBet checked whether he could afford to be betting so much.