It feels like the social media equivalent of that first day of school, logging into Meta’s so-called “friendly” alternative to Twitter, Threads. How do I make the right first impression? Who will introduce me to all the new lingo? Will I make new friends other than those I’m still clinging onto from primary school (Instagram)?
For the uninitiated (seriously, what have you been doing all morning?), the text-based conversation app launched at midnight and had already logged more than 10 million sign-ups in its first few hours of operation — hardly surprising, given the buzz about it over recent weeks. Platforms including Mastodon, BlueSky and Hive have all attempted to rival Twitter in recent years, but Threads feels like the most serious contender yet given that the brains behind it is God of Meta Mark Zuckberg.
