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The Independent UK
The Independent UK
Erin Keller

Blue Apron is getting a relaunch and ditching its subscription at-home meal kits

Blue Apron
Customers can still opt for recurring Blue Apron deliveries with Autoship & Save, but a subscription is no longer required - (Getty Images)

Blue Apron, the meal-kit pioneer since 2012, is shaking up its long-standing subscription model by allowing customers to shop à la carte for the first time.

Under the new structure, unveiled Monday on Good Morning America, households are no longer required to commit to rigid meal-plan subscriptions. The Meal Kit option now features a permanent menu of the brand’s popular recipes.

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