Subin Cherian, a cut foliage exporter from Pala, has nothing to cheer about this festival season when the demand for his products should have ideally gone up.
Standing near his homestead farm spread over seven acres in a town known for rubber plantations, this agripreneur blames himself for investing in a floriculture venture that has failed to take off as expected. “An investment in pineapple or any other fruit would have earned good results at the end of the year. Cut foliage trade has not flourished as expected,” he says.
