
The Smile 2 trailer is here, and it promises an even more unhinged marketing campaign than the first movie.
The original was praised for its viral advertising back in 2022, with the 'Smile curse' (a creepy grin that indicates possession) being spotted in the backdrop of everything from sports games to news broadcasts. Just last week it was teased that the sequel was following in a similar manner with the release of a music video from an artist called Skye Riley.