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Fortune

Alice Barlow

Blogilates founder had 3 choices before building her fashion empire: ‘Be a lawyer, doctor, or failure’

Cassey Ho Los Angeles Target Taylor Swift United States

(Credit: Blogilates)

“Be a lawyer, doctor, or failure.” Those were the three choices Cassey Ho’s father gave to his then-18-year-old daughter after she expressed her intent to pursue a career in fashion design.

“When I told him I wanted to be a designer, he was like, ‘Absolutely not,’ and pretty much crushed my dreams,” the Blogilates founder and Popflex CEO told Fortune in a recent interview.

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