In March, a crypto company announced a Bitcoin “treasure chest” hunt—in space. The firm, LunarCrush, plans to send a rover over 200,000 miles to the moon this year with a private key etched on the device. Whoever is the first to find the rover can use the private key to collect 62 Bitcoin worth around $2 million at current prices.
While the celestial contest smacks of yet another crypto-related publicity stunt—others include artist Jeff Koons’s plan to put an NFT-linked sculpture on the moon—a growing number of crypto companies are treating the intersection of digital assets and space as a serious longterm business opportunity.
