The NFL’s relationship to the blockchain — and everything else that falls under that umbrella, like cryptocurrency and NFTs — has been a laughable game of tug-and-pull, only if said game was being played by a single person, with no one on the other end to offer resistance.
Last September, the league cautioned its 32 teams against partnering with crypto firms for sponsorships and barred them from selling NFTs. Not even three months later, the league would reverse course on its NFT stance, and by the time the Super Bowl rolled around in February, crypto would be the biggest theme among the event’s notorious ad spots. Now, a CNBC report describes a memo sent out by the NFL yesterday that has granted even more liberties to its collection of franchises when it comes to crypto-related sponsorships.
