NEW YORK—Connected TV (CTV) ad platform Blockboard has released BlockCONNECT, its new, proprietary attribution technology that provides clean, fast attribution for all advertisers in the CTV and over-the-top OTT arenas.
The cookie-less platform ties media exposure to consumer behavior, which enables marketers to assess the consumer journey more precisely and thereby adjust media buys and creative changes more quickly to maximize the return on spending, the company said.
