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The Conversation
The Conversation
Politics
Heather LaMarre, Associate Professor of Media and Communication, Temple University

Blitz of political attack ads in Pennsylvania and other swing states may be doing candidates and voters more harm than good

Pennsylvania Voter Lyndon Johnson Citizens United Pew Research Center United States
Nearly $11 billion is projected to be spent on political advertising in the 2024 fall election season. PM Images/DigitalVision Collection via Getty Images

For Pennsylvania residents like me, there is no escape from the record-breaking number of political attack ads disrupting our favorite shows and filling our social media feeds.

A projected US$10.7 billion is being spent nationwide – but particularly in battleground states – on political ads this election season.

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