In a letter to shareholders about Eternal’s September quarter earnings, chief executive Albinder Dhindsa said on Wednesday that the company does not see private labels offering a compelling case for improving margins or driving incremental demand.
“The private label case rests on building something genuinely differentiated — a product customers choose for its quality, story-telling or design. That means building a brand, not just putting our name on a product — and involves continuous product development, manufacturing development, quality control, inventory management across a full portfolio of SKUs, sampling and marketing to drive trial and repeat (business),” he said.
