For those looking to make a dramatic change to their hair colour, Bleach London is considered one of the best salons to head to, with brick-and-mortar locations in both the UK capital and Los Angeles. But, the brand hasn’t forgotten its roots, which began at founder Alex Brownsell’s kitchen sink.
The session stylist and colourist (who has now collaborated with everyone from Gucci and Versace to Celine and Marc Jacobs) would dip-dye her friends’ hair in technicolour shades during the 2010s, creating one of the most coveted trends of the moment in the process. Before then, as a teenager, Brownsell cut her teeth working at her mum’s salon, where she would use her fledgling skills to rectify ‘bad box dye jobs’, done by clients at home. ‘No one ever seemed to get the results they wanted,’ she says. ‘Usually [getting] flat colours or darker shades than planned. So, from a young age, I got a sense there might be a problem in the market that needed fixing.’
