Good morning! e.l.f. Beauty is accused of inflating revenue, Trump has a new pick for attorney general, and Fortune’s Sheryl Estrada writes about Blavity and its annual AfroTech conference.
— Entrepreneurial motivation. After graduating from Washington University, Morgan DeBaun moved from St. Louis to the Bay area to work for the software company Intuit. But over time, she felt that Silicon Valley didn’t have a connection to Black consumers. “I was surprised to find that no one was prioritizing us as a target demographic,” DeBaun, now 34, told Fortune.
She eventually left her full-time job and in 2014 launched Blavity, a media and tech company, for Black millennials to have a platform to tell their own stories. “Blavity really started with: How do we create product and solution services that put the Black community at its core?” said DeBaun, founder, CEO, and chair of the company.
