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Fortune
Fortune
Jane Thier

Blake Lively's record-breaking Target hair care line saw sales decline as much as 78% after a 'coordinated smear campaign' by her co-star Justin Baldoni

Photo of Blake Lively (Credit: Lia Toby - Getty Images)
  • Actress Blake Lively has sued her costar Justin Baldoni, alleging he and his team pulled off a highly coordinated smear campaign in an effort to tarnish her reputation following the release of their film It Ends With Us. As a result, Lively's lawyers allege, her business ventures have taken a dramatic hit.

Hollywood actress Blake Lively is suing her It Ends With Us costar Justin Baldoni, as well as senior executives at Wayfarer Studios (which produced the film) for sexual harassment and an alleged smear campaign effort, months after some fans suggested Lively was a bully or difficult to work with.

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