I always suspected Blake Lively would start a beauty brand. Would it be skincare like Hailey Bieber's Rhode or feel-good cosmetics like Selena Gomez's Rare Beauty? I wasn’t entirely sure. But it only seemed appropriate that in a post-Gossip Girl world, Lively would eventually bottle the ingredients responsible for Serena Van der Woodsen's enviable head of hair and flawless skin.
Yet as a celebrity beauty boom saturated the industry, Blake Lively's name was never so much as whispered. Save a subtle piece of gossip on the anonymously-hosted celebrity podcast Deuxmoi, there was no concrete evidence the Lively would jump into the beauty world. (She did, however, start a non-alcoholic beverage line, Betty Buzz.)
