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Blake Lively Launches Affordable Haircare Line At Target Stores

Blake Lively arrives for the Michael Kors Fall/Winter 2024 fashion show during New York Fashion Week on Tuesday, Feb. 13, 2024, in New York. (Photo by Evan Agostini/Invision/AP)

Blake Lively, known for her role in 'Gossip Girl,' has ventured into the beauty industry with the launch of her new haircare brand, Blake Brown. The products are now available exclusively at Target, offering consumers a budget-friendly option for achieving salon-worthy hair.

After seven years of development, the line draws inspiration from Lively's experiences on set, where she picked up various haircare tips and tricks. One notable aspect of her routine is the absence of conditioner, a practice she claims is common in the entertainment industry. Instead, Lively advocates for using two sets of shampoo and hair masks interchangeably to address different hair needs.

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