Blake Lively, known for her role in 'Gossip Girl,' has ventured into the beauty industry with the launch of her new haircare brand, Blake Brown. The products are now available exclusively at Target, offering consumers a budget-friendly option for achieving salon-worthy hair.
After seven years of development, the line draws inspiration from Lively's experiences on set, where she picked up various haircare tips and tricks. One notable aspect of her routine is the absence of conditioner, a practice she claims is common in the entertainment industry. Instead, Lively advocates for using two sets of shampoo and hair masks interchangeably to address different hair needs.
The Fundamental Nourishing Shampoo and Mask focus on hydration, while the Fundamental Strengthening Shampoo and Mask aim to enhance hair strength. Additionally, the collection includes a Rich Reset Pre-Shampoo Mask, Dry Shampoo, Glam Mousse, and All-In-Wonder Leave-In Potion, catering to a range of hair concerns.
Lively emphasizes the importance of incorporating hair masks into regular haircare routines, likening their usage to that of conditioner. The products are designed to deliver salon-quality results at an affordable price point, offering a blend of performance and accessibility.
As Lively continues to promote her brand, she remains busy with other projects, including a press tour for her latest movie, 'It Ends With Us.' The launch of Blake Brown adds another dimension to her entrepreneurial endeavors, showcasing her commitment to delivering high-quality beauty solutions to consumers.
With the introduction of Blake Brown, Lively brings her expertise and passion for haircare to a wider audience, offering a curated selection of products that cater to diverse hair needs. The brand's debut at Target marks a significant milestone in Lively's journey as a beauty entrepreneur, signaling a new chapter in her career.
