Blake Lively has claimed that the alleged smear campaign against her by Justin Baldoni has caused massive damages to her businesses — including her haircare and drink brands.
The 37-year-old actress filed a lawsuit against her It Ends With Us co-star and director, alleging he sexually harassed her and fostered a toxic work environment on the set of the film. She also claimed that Baldoni and his team — including publicist Jennifer Abel and crisis PR manager Melissa Nathan — orchestrated a smear campaign against her.
Baldoni has denied the allegations.
But in the latest lawsuit, Lively has claimed that the smear campaign has caused her “financial harms”, stating that her haircare brand ‘Blake Brown’ and drinks brands ‘Betty Buzz’ and ‘Betty Booze’ have suffered massive losses.
“Based on internal sales projections, the sudden and unexpected negative media campaign launched against Ms. Lively depressed retail sales of Blake Brown products by 56-78 percent,” the lawsuit claims.
“This dramatic drop was completely at odds with the high satisfaction scores that Blake Brown products received in the significant consumer testing performed before launch or its initial success after launch.”
According to the lawsuit, “around the same time, the social media accounts for Ms. Lively’s brands – including Betty Buzz and Betty Booze were flooded by hateful comments.”
Lively is seeking punitive damages, as well as “a money judgement representing compensatory damages, lost wages, earning, and all other sums of money,” plus interest on the amount.
On the same day that Lively launched her filing on December 31, Baldoni launched his own $250M libel action against the New York Times for its report on Lively’s first allegations.
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